Brokers can support clients' risk management agenda - and boost profits.
What is in it for you?
Working with AAAtraq provides:
- An opportunity to strengthen the broker’s ‘trusted advisor’ status by demonstrating market innovation and vision - and a continuous commitment to supporting a client’s risk management agenda.
- An opportunity to generate significant additional revenues through above average commissions.
- A marketing tool for business development – the only service on the market purely focused on removing ADA risk.
- Broker branded Public INDEX reports (showing ADA website risk across a specific client segment or sector) raising the broker’s profile.
- A demonstration of the broker’s continued commitment to its Diversity & Inclusion (D&I) pledge.
- A key component in providing a digital risk management service to clients – digital activity continues to grow as websites become an integral component of an organization’s operations.
What you get?
Your own dedicated AAAtraq portal to sign-up clients, track subscriptions and revenues.
Public & Private INDEX
A public INDEX shows that the broker is at the forefront of cutting-edge digital risk issues, cementing relationships with existing clients and helping to attract new clients.
A private INDEX provides insight into clients' progress and risk situation at a glance.
To reduce risk for the broker’s own website – demonstrating a continued commitment to the broker's D&I pledge.
Webinars and workshops to educate clients, alert them to the exponentially growing risk and support them in removing risk of litigation and brand reputational damage, whilst minimizing compliance spend.
What is involved, what do you have to do?
The Collaboration Agreement outlines the broker's responsibilities. Activities include promotion and distribution of press releases, public INDEX reports, webinar events and AAAtraq services. The Collaboration Agreement includes an Appendix with a high-level plan and timescales of activities. Minimal effort is required by the broker in the production of materials and content which will be produced by AAAtraq for approval by the firm. The broker's main responsibility is the distribution and marketing of such materials, e.g., through press, social media, email blasts etc.
There is no up-front investment required from the broker, services are paid for from the revenue share of services purchased by clients.
- AAAtraq portal setup - $5,000 (one off)
- Public & Private INDEX - $18,000 per annum (bi-monthly Public INDEX, monthly Private INDEX)
- Broker website support - $2,500 (one off)
- Up to 6 client events per annum - $4,200 per annum
How you pay?
No up-front investment is required.
Brokers receive a commission for AAAtraq services sold to clients. 20% of that fee will go towards the collaboration service fees until they are fully recovered - and then the full commission fees will be paid to brokers.
e.g. Brokers commission fee $1000 - $800 to the broker, $200 towards the collaboration service fee. This will continue until the collaboration service fees are fully recovered, then 100% of the commission will go to the broker.
In addition, the broker can offer chargeable events to clients which can be used to pay off collaboration service fees.
What is the value to your clients?
- AAAtraq delivers an immediate $5,000 of value to clients - the minimum legal costs involved for reviewing and consolidation of supplier contracts and drafting suitable indemnity clauses - understand risk, by website and creation of accessibility statements.
- With an average claim now costing $27,000, the AAAtraq Continuous PROTECTION service represents outstanding value at $99/month. If a client were to be sued anytime in the next 25 years - it would save them money.
- AAAtraq Continuous PROTECTION service also uses Intelligent Automation to dramatically reduce the cost and complexity of ADA compliance initiatives.
- The distraction of receiving a demand or a claim can be the most costly of all -trying to find the legal support and technical expertise to help clients interpret and assess the merits of the claim. AAAtraq provides complete peace of mind with our claims management system. We take the claim over - holding the client’s hand throughout the process, providing legal expertise, and ADA risk mitigation expertise – we are on hand to take care of matters for your clients..
The challenges your clients face
Your clients are at risk:
- Risk of litigation
- Risk of brand / reputational damage
- Risk of spiralling costs - spend on compliance initiatives
To remove the risk, clients need to protect themselves with ADA Insurance; however diligent, things will and do go wrong. They need ADA monitoring, which is easily understandable by all, and alerts them to vulnerabilities. The third element is addressing ADA compliance, which requires much more than just running diagnostics and repeatedly making technical fixes.
Most Common Mistake
In an attempt to remove the risk, most organizations focus on ADA compliance, and specifically the technical diagnostics - and this is why 96% remain vulnerable and exposed to the risk of litigation and reputational damage, plus the spiralling costs - chasing an impossible dream. ADA Compliance is not about understanding the detail or the technical standards; it's about the legal requirement for organizations to demonstrate 'reasonable accommodation' - how they do this, should be measured and considered proportional.
ADA Compliance can not be achieved by technical fixes alone
Without proper training and support, content publishers will continue to get it wrong, not on purpose, they just don't know what they don't know. Suppliers need managing; regardless of size, the biggest exposure is listening to those that are saying "everything is OK, you are compliant" - be it internal digital teams or 3rd parties (especially those offering ADA web related services).
Wanting to be told "everything is OK", or "the rules don't apply to you" is at the heart of exponentially growing litigation - which is already wasting over $600,000,000/month and costing tens of thousands of hours of distraction.
How does AAAtraq remove the risks?
- Costs coverage litigation insurance
- Immediately understandable, non-technical monitoring and alerting
- A holistic, proportional approach to ADA compliance, utilizing Intelligent automation to significantly reduce costs
The differing service levels
Your clients will vary in size - from the smallest, for whom the web is of limited value, and perhaps use very low end or even free services to create a few pages - to larger members, for whom the web is key to their marketing, integrates social media, booking and client communications.
Our services are broken down to ensure your members, at their appropriate level, are acting both to the letter and in the spirt of the rules, but perhaps key: adhering to the rules does not 'result in an undue burden'.
There is also the consideration as to what clients can actually meaningful understand and implement - the smallest clients may well be the owner / operator dealing with the marketing, the web as well as many other functions, including insurance and risk - where as those with dedicated resources need far wider reaching capabilities.
Four services levels
- Those without web experience, dedicated support for web matters - typically with around 10 staff. Your website, may be where you login in and just update content - you will have less than 750 visitors to your website per month (or you may not know how many visitors).
- We have our FREE Alert service, offers immediate understanding of risk and initial protection. Only details required to make it work are knowing their website and email address - setting up taking less than 2 minutes.
- Those with ad-hoc, limited webpage help, perhaps 25 staff, and around 1,250 visitors to your website per month.
- We have our $25/month service (60% of for K12, SME's), includes above, along with 'Accessibility Content Manager' website add-on, that takes their web person 30 mins to include on their website. Anyone (who is allowed) can then make significant improvement to Inclusion, with less than 2 mins training and no support (as long as they can describe a picture or click 'ok'). Additional protection comes with limited litigation insurance* at $15/month.
- Those with dedicated website support individual, with around 50 staff and a perhaps having a main website and a smaller supporting content / websites. circa 3,500 visitors to your website per month.
- We have our $99/month service, includes above, along with 'Continuous protection' the first service to encompass ADA Insurance, ADA Monitoring and ADA Compliance services - providing immediate protection.
- Those with dedicated website support staff, with over 50 staff and have 10 (or 10,000) or more individually operated websites.
- We have our Digital Inclusion INDEX capability.
- Presently, enforcement by individuals, through the Courts
- “No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation by any person who owns, leases (or leases to), or operates a place of public accommodation.” 42 U.S.C. § 12182
- Requires “reasonable modifications”
- Modifications required should be “readily achievable” and not “fundamentally alter the nature of the good, service, facility, privilege, advantage,” or “result in an undue burden”
Subscribe to AAAtraq and enjoy complete cover and peace of mind
"Our members recognise the need not to discriminate by making their content ADA compliant but are often faced with a minefield of conflicting recommendations, vendor promises and software tools that leave them unsure where to turn and potentially exposed."
"Not going to lie it was kind of fun going through each item! Like checking off bits on a to-do list. It was good to see that each task is laid out with detailed instructions and should be easy for our members to complete."
"ASCIP – the preferred choice for California schools insurance needs – broad coverage, strong net position, history of stable rates and numerous no-cost loss control resources."