Insurance Pools

Protect your members from a new threat, already costing $600,000,000 per month, and predicted to be bigger than cyber by 2024.

What is in it for you?

Enhancing member value – Pool members receive continuous protection against the risk of litigation, reputational damage and the spiralling costs of ADA compliance.

Demonstrating market innovation and vision – Addressing these risks provides an opportunity to strengthen a pool's position with members by demonstrating market innovation and vision.

Removing risk exposure – understanding and acting on an emerging risk set to be bigger than Cyber by 2024.

Remaining competitive – members expect pools to be aware of and protect them from emerging risks such as the ADA.

What you get?

  • Continuous protection from ADA litigation, including cost coverage insurance, risk alerting and progress visibility, staff training, claims management and ADA lawsuit or legal demand support.
  • Private INDEX Reports – The pool executive committee are able to see at a glance the current risk status across all members – congratulate those doing well, alerting members at significant risk.
  • Events & workshops – quarterly education sessions for all pool members to understand key issues and what steps to take, e.g. getting required indemnities in place with third-party suppliers.
  • Monthly meetings with pool leaders –dealing with any issues, answering any questions, agreeing future events required etc.
  • Automated deployment that AAAtraq manages for you
  • Tailored interactions to the pools specific needs – e.g., Q&A sessions etc.

What is involved, what do you have to do?

Minimal effort is required by the pool – pool members sign-up themselves through the dedicated pool portal in under 2 minutes. We ask pools to assist with communications to members; AAAtraq provides all content for such communications. We also ask the pool to approve a press release to announce the pool/AAAtraq collaboration for the benefit of members visiting the AAAtraq website.

How much?

The service is $99 per month per member website. Discounts are available based on volume, annual payment in advance and multi-year commitment.

How you pay?

Annually in advance for all pool members main website. AAAtraq will issue an invoice and payment can be made by card or wire transfer.

What is the value to your members?

  • AAAtraq delivers an immediate $5,000 of value to members - the minimum legal costs involved for reviewing and consolidation of supplier contracts and drafting suitable indemnity clauses - understand risk, by website, and creation of accessibility statements.
  • With an average claim now costing $27,000, the AAAtraq Continuous PROTECTION service represents outstanding value at $99/month (before member discount applied). If they were to be sued anytime in the next 25 years - it would save them money.
  • AAAtraq Continuous PROTECTION service also uses Intelligent Automation to dramatically reduce the cost and complexity of working towards compliance.
  • The distraction of receiving a demand or a claim can be the most costly of all - trying to find the legal support and technical expertise to help members interpret and assess the merits of the claim. AAAtraq provides complete peace of mind with our claims management system. We take the claim over - holding your member's hand throughout the process with legal and accessibility subject matter experts on hand to do the heavy lifting for you.

The challenges your members face

Your members are at risk:

  • Risk of litigation
  • Risk of brand / reputational damage
  • Risk of spiralling costs - spend on compliance initiatives

Removing Risks

To remove the risk, members need to protect themselves with ADA Insurance; however diligent, things will and do go wrong. They need ADA monitoring, which is easily understandable by all, and alerts them to vulnerabilities. The third element is addressing ADA compliance, which requires much more than just running diagnostics and repeatedly making technical fixes.

Most Common Mistake

In an attempt to remove the risk, most organizations focus on ADA compliance, and specifically the technical diagnostics - and this is why 96% remain vulnerable and exposed to the risk of litigation and reputational damage, plus the spiralling costs - chasing an impossible dream. ADA Compliance is not about understanding the detail or the technical standards; it's about the legal requirement for members to demonstrate 'reasonable accommodation' - how they do this, should be measured and considered proportional.

ADA Compliance can not be achieved by technical fixes alone

Without proper training and support, content publishers will continue to get it wrong, not on purpose, they just don't know what they don't know. Suppliers need managing; regardless of size, the biggest exposure is listening to those that are saying "everything is OK, you are compliant" - be it internal digital teams or 3rd parties (especially those offering ADA web related services).

Wanting to be told "everything is OK", or "the rules don't apply to you" is at the heart of exponentially growing litigation - which is already wasting over $600,000,000/month and costing tens of thousands of hours of distraction.

How does AAAtraq remove the risks?

  • Costs coverage litigation insurance
  • Immediately understandable, non-technical monitoring and alerting
  • A holistic, proportional approach to ADA compliance, utilizing Intelligent automation to significantly reduce costs

The Law

  • Presently, enforcement by individuals, through the Courts
  • “No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation by any person who owns, leases (or leases to), or operates a place of public accommodation.” 42 U.S.C. § 12182
  • Requires “reasonable modifications”
  • Modifications required should be “readily achievable” and not “fundamentally alter the nature of the good, service, facility, privilege, advantage,” or “result in an undue burden”

AAAtraq news:

The Need to Have an Online Presence with Limited Resources

18 May 2022

Get the ADA Problem ‘Off Your Plate’ - Webinar for Real Estate Organizations and Realtors

05 May 2022

Round up for April, who has been covering online inclusivity?

29 Apr 2022

AAAtraq’s ADA audit finds 87% of Restaurant websites in California are not Inclusive and exposed to litigation.

26 Apr 2022

Get the ADA Problem ‘Off Your Plate’ - Webinar for Restaurant Owners, Operators & Manager

20 Apr 2022

Failures of Higher Education

14 Apr 2022

Web Accessibility Demand Letters, What to Do?

12 Apr 2022

AAAtraq announces the release of an ADA Audit, looking at Inclusivity across Restaurant websites in California

07 Apr 2022

Department of Justice Publishes New ADA Guidance After Over 4 Years of Silence

31 Mar 2022

Round up for March, who has been covering online inclusivity?

29 Mar 2022