Complacency = litigation exposure

Aug 12 2020

With recent reports showing over 90% of websites fail accessibility compliance, online discrimination to a greater or lesser extent is still widespread. Perhaps of even greater concern is 71% of digital teams believing the matter is in hand. This complacency along with an adhoc approach is costing millions of dollars, failing to address the root cause of the issue and leaving far too many exposed to expensive litigation.


There are legal and moral reasons not to discriminate online and present practices are not fit for purpose (website accessibility | ADA Title III). The majority of organisations currently fail, leading to repeated litigation and damage to brand reputation. Ongoing compliance is achieved by adopting a strategic approach. AAAtraq’s intelligent automation simplifies understanding, mapping out the pathway to compliance, and replacing uncertainty with control.

AAAtraq automates the four cornerstones to compliance; Staff Development, Supplier Management, Compliance Reporting and Litigation Insurance. The service instils confidence to manage ongoing compliance faster and at lower cost.

Personalized compliance training

To achieve compliance, staff need to better understand what to do, when and how to do it, and be accountable for their actions. Through training, individuals develop a higher degree of competence and knowledge, leading to greater confidence and continual improvements within the organisation. AAAtraq intelligently delivers training materials appropriate to individual needs. A measurable plan ensures the support provided is utilised, underpinning an organization’s ability to demonstrate reasonable adjustment.

Compliance reporting

By understanding their level of compliance and reporting against key metrics, organizations continually know where they are and what level of risk they face. With objective, automated and understandable reporting, management teams can be confident that matters are in hand and risks mitigated. AAAtraq automates the reporting of progress against online (including WCAG) standards, staff training, supplier adherence and compliance milestones. This insight enables organizations to monitor progress and understand their current level of risk.

Digital supply chain oversight

Organizations can mitigate risk from their digital supply chain by ensuring suppliers are in line with accessibility commitments. Continuous monitoring means suppliers understand an organization’s commitment not to discriminate online. AAAtraq automates digital supply chain accountability, creating a consistent approach to policy management. Suppliers are formerly notified of their responsibilities through the issuance of compliance policies and response tracking. AAAtraq builds certainty, in less time and at reduced cost. (On the website, add the point about joint and several liability)

Litigation support and fee insurance Accessibility-related litigation is rife and existing insurance fails to address this risk sufficiently. Risk can be reduced with specialist insurance and fast access to specialist legal support.
An AAAtraq subscription comes with insurance provided by a global insurance carrier and underwritten at Lloyd’s of London as standard. Clients benefit from up to US$50,000 of cover and access to a leading panel of law firms, adding protection where existing policies fall short.


AAAtraq ( is an InsurTech company for those that manage risk. Our service shields organizations from ADA website compliance litigation with up to $50,000 of costs coverage.

For $99/month and within an hour, clients are protected from legal aggression and are demonstrating reasonable adjustment.

Clients can then follow a step-by-step plan that helps make ADA compliance easier to understand, less distracting to achieve, with a lower cost to maintain.

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