Forrester’s 2025 Accessibility Findings Echo What AAAtraq Has Known for Years

Key Insights from Forrester’s Analysis

Recent research from Forrester highlights how quickly the digital accessibility landscape is changing and how complex it has become for organizations trying to keep up. As accessibility laws tighten across Europe, North America, and beyond, businesses are under pressure to ensure every online experience works for everyone.

Forrester’s analysis of leading digital accessibility platforms (DAPs) shows a market full of innovation but also persistent gaps. Forrester identifies five key themes:

1. Different organisations need different tools

There’s no one-size-fits-all solution. Some platforms help designers and developers prevent accessibility problems early in a project, while others specialize in fixing existing sites. Many companies now use more than one platform, one for ongoing monitoring and another for deeper audits.

2. AI is changing accessibility work, but unevenly

All vendors are adding AI features, but not all are doing it well. The best platforms use AI to detect, prioritise, and even fix issues automatically, making accessibility faster and more scalable. However, human expertise must remain central. AI can help, but it cannot replace people with lived experience of disability.

3. Big gaps remain, especially in mobile and documents

Mobile apps and PDFs continue to be weak spots for most tools. Organizations also struggle to prove the return on investment of accessibility, even though better accessibility often improves user experience and conversions.

4. Ease of use matters

Tools that are simple, visual, and speak the language of both developers and business leaders tend to succeed. Accessibility shouldn’t just live in the IT department; it should be easy for everyone in the organisation to understand and act on.

5. Local knowledge is key

With new accessibility laws spreading globally, buyers now value vendors who understand regional regulations and can support multiple languages and compliance dashboards tailored to local standards.

What This Means for AAAtraq Customers

The digital accessibility field is expanding quickly, but not all platforms are keeping up. The message is clear: accessibility cannot be managed through quick fixes. The best solutions combine automation, expert insight, and practical usability to make accessibility part of everyday practice, not an afterthought.

At AAAtraq, we’ve spent 25 years in this market, analysing 3.6 trillion data points to understand what really drives accessibility success. The result is what we call the mother of all DAPs —a platform that unites intelligence, automation, and compliance expertise, helping organisations move from reactive fixes to proactive compliance.

Available now to AAAtraq clients, it’s built to meet the challenges identified in Forrester’s findings and deliver what today’s market and tomorrow’s regulations demand.

For more information, contact Chief of Staff Laura Shilstone at lshilstone@aaatraq.com

Further Reading:

Five Themes From The Forrester Wave™: Digital Accessibility Platforms, Q4 2025

https://www.forrester.com/blogs/five-themes-from-the-forrester-wave-digital-accessibility-platforms-q4-2025/?utm_medium=linkedin&utm_source=social-share (opens in a new window)