isn't an option
ADA compliance isn't a matter of choice - it's the law. ADA risk (litigation, unnecessary spend and reputational damage) is growing exponentially. Insureds have a coverage gap and an unnecessary exposure - if organizations want to be online, ADA risk has to be removed.
Demands alone costing $8.31bn/annum - with 216% year on year increase in claims.
Billions-of-dollars being wasted on reactive, ineffective compliance initatives.
Face a sociatal backlash if not true to your diversity inclusion and equity pledge.
The necessary risks you take
Not the one most think of or even consider a 'risk' - 2 things grown exponentially in the past 4 years, litigation and spend. Clearly something is wrong - if right now on 94% of websites it takes 1 minute to identify vunerabilities.
Stop spending budget on reacting to technical diagnostics until you have independent monitoring anyone can immediately understand.